For this project, I rebranded an existing public space called Inspired Fire, a glass studio, gallery, and shop in West Lafayette, IN. I started with the logo, looking for ways I could make the type feel delicate and energetic to reflect glassblowing. I condensed the name to "Insfired" and tried out many different logos and colors. An important touchpoint I wanted to make was a billboard, because the business itself is a little difficult to find from the road. I focused on using a strong image, drawing the viewer in and making them curious about the business. I also designed a gift bag, social media post, and a brochure. I created a pattern that I used across the touchpoints that represents abstracted speckles of glass that often appear on handmade glass items.