Walnut Regular

(Modified)

American Typewriter

Bold

American Typewriter

Regular

American Typewriter

Condensed Bold

Typography

#0C0A1E

#E62423

#D9DD27

Colors & Pattern

My goal was to create a poster drawing attention to climate concerns based on the way sensitive amphibians are early indicators to harmful changes in an ecosystem. I sketched many ideas, but once I found this image, I was able to establish a clear direction for the design. The oil-spill-like pattern on the frog inspired me to create a graphic that looks just as unnatural and toxic, and to create a composition where it looks as though the frog is absorbing this poison onto itself. I wanted the typography to reflect this swirling poisonous mess, so I experimented with using inky fonts and curving the baseline of the body text. The final poster represents the toxic environment amphibians and humans are facing as a result of climate change.

© 2025 Rae Wilcox

Climate awareness poster highlighting the impact of climate change on amphibians.

Climate awareness poster highlighting the impact of climate change
on amphibians.

Climate awareness poster highlighting the impact of climate change on amphibians.

PROCESS

PROCESS

VISUAL IDENTITY

VISUAL IDENTITY

POISONED DART FROGS

POISONED DART FROGS

Concept & Ideation

Digital Iterations

FINAL DESIGN

FINAL DESIGN

Work

Contact

2024 | Illustrator, Photoshop

Work

Contact

Work

Contact