Walnut Regular

(Modified)

American Typewriter

Bold

American Typewriter

Regular

American Typewriter

Condensed Bold

Typography

#0C0A1E

#E62423

#D9DD27

Colors & Pattern

My goal was to create a poster drawing attention to climate concerns based on the way sensitive amphibians are early indicators to harmful changes in an ecosystem. I sketched many ideas, but once I found this image, I was able to establish a clear direction for the design. The oil-spill-like pattern on the frog inspired me to create a graphic that looks just as unnatural and toxic, and to create a composition where it looks as though the frog is absorbing this poison onto itself. I wanted the typography to reflect this swirling poisonous mess, so I experimented with using inky fonts and curving the baseline of the body text. The final poster represents the toxic environment amphibians and humans are facing as a result of climate change.

© 2025 Rae Wilcox

Climate awareness poster & motion graphic highlighting the impact of climate change on amphibians.

Climate awareness poster & motion graphic highlighting the impact of climate change on amphibians.

Climate awareness poster & motion graphic highlighting the impact of climate change on amphibians.

PROCESS

PROCESS

VISUAL IDENTITY

VISUAL IDENTITY

POISONED DART FROGS

POISONED DART FROGS

Concept & Ideation

Digital Iterations

FINAL POSTER

FINAL POSTER

Work

Contact

2024 | Illustrator, Photoshop, After Effects

Work

Contact

Work

Contact

MOTION GRAPHIC

MOTION GRAPHIC